The Steppingstones of Going Digital
Whether you are a new company or have just been intimidated by creating a digital presence for your company, we totally understand how...
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Tobin Tullis
- 3 min
Three Heartfelt Ways to Improve Your Facebook Marketing (and Two Tips)
Many social media experts focus entirely on the statistics. They rely on data to help them make the optimal decisions for their...
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Tobin Tullis
- 2 min
To Fake Review or Not?
In a competitive online business world, it can be the quality of social proof that makes or breaks a brand. Whether it's compelling...
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Tobin Tullis
- 3 min
Stop Talking About You-Talk About Them
Just about everyone has seen the sign standing in front of McDonald's restaurants. Those carefully hung letters have, seemingly forever,...
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Tobin Tullis
- 3 min
How to Build Trust on Social Media
Be Helpful Social media is a platform for a community of people, and they are more likely to trust those who are helpful than those who...
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Tobin Tullis
- 1 min
My Interactive Podcast
I am so excited to introduce my Swell Cast! Swell is an application that allows me to record short (under 5 minute) audio recordings...
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Tobin Tullis
- 2 min
Buyer Persona
I was so excited when I was introduced to Inbound Marketing. Finally all of the things that I had learned and formed opinions on in...
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Tobin Tullis
- 2 min
Connecting in COVID Days
One negative thing that technology has done for business is it seems to have zapped customer service. You would think that in a time of...
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Tobin Tullis
- 2 min
Pillar Five-Follow Through
From a golf swing to commerce, Follow Through is the most important part of the process. When somebody reaches out digitally inquiring...
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Tobin Tullis
- 2 min
#BeLove and the Empathy Loop
While routinely unwinding at the end of another busy day with Six Street and family I was digesting the days news and being influenced by...
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Tobin Tullis
- 2 min
Pillar Four-Levity
Think about Social Media as a cocktail party. All of the attendees are "friends", followers or people that have been invited to attend....
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Tobin Tullis
- 3 min
Pillar Three-Good Service
I was a five time "WOW" pin decorated CSR (Customer Service Representative) at Blockbuster Video. I was equally proud and surprised at my...
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Tobin Tullis
- 2 min
Pillar Two-FRIENDSHIP
Mark Zuckerberg is a smart man with great influence. Need proof? He singlehandedly redefined the word "Friend"! The word "friend" was one...
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Tobin Tullis
- 2 min
Pillar One-TRUST
So we have touched based on the five pillars that build off of, and in turn, support #GenuineConnection. Let's review the Five Pillars:...
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Tobin Tullis
- 2 min
Pedigree and Inspiration
While I was consulting with the digital agency that had hired me to help them transition from a predominant outbound marketing firm to an...
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Tobin Tullis
- 2 min
The Calling-Inbound Marketing
Years ago when I was an independent marketing consultant simply trying to find my way in the world I was hired by an Outbound Marketing...
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