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What Is Digital Responsibility?
Digital Responsibility: A Key Pillar for Ethical Digital Marketing In today’s interconnected world, digital responsibility is no longer...
Tobin Tullis
2 min read
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The Power of Digital Marketing: A Modern Necessity for Businesses
In today's digitally-driven world, digital marketing has become a cornerstone of successful business strategies. With the rapid growth of...
Tobin Tullis
2 min read
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To Hashtag or Not Hashtag....That Is the Question
The debate is still raging, but we just don't understand why. The overwhelming collection of digital professionals agree that hashtags...
Tobin Tullis
3 min read
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The Steppingstones of Going Digital
Whether you are a new company or have just been intimidated by creating a digital presence for your company, we totally understand how...
Tobin Tullis
3 min read
23 views
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Three Heartfelt Ways to Improve Your Facebook Marketing (and Two Tips)
Many social media experts focus entirely on the statistics. They rely on data to help them make the optimal decisions for their...
Tobin Tullis
3 min read
7 views
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To Fake Review or Not?
In a competitive online business world, it can be the quality of social proof that makes or breaks a brand. Whether it's compelling...
Tobin Tullis
2 min read
8 views
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Stop Talking About You-Talk About Them
Just about everyone has seen the sign standing in front of McDonald's restaurants. Those carefully hung letters have, seemingly forever,...
Tobin Tullis
3 min read
9 views
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How to Build Trust on Social Media
Be Helpful Social media is a platform for a community of people, and they are more likely to trust those who are helpful than those who...
Tobin Tullis
3 min read
9 views
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My Interactive Podcast
I am so excited to introduce my Swell Cast! Swell is an application that allows me to record short (under 5 minute) audio recordings...
Tobin Tullis
1 min read
48 views
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Buyer Persona
I was so excited when I was introduced to Inbound Marketing. Finally all of the things that I had learned and formed opinions on in...
Tobin Tullis
2 min read
25 views
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Connecting in COVID Days
One negative thing that technology has done for business is it seems to have zapped customer service. You would think that in a time of...
Tobin Tullis
2 min read
7 views
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Pillar Five-Follow Through
From a golf swing to commerce, Follow Through is the most important part of the process. When somebody reaches out digitally inquiring...
Tobin Tullis
2 min read
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#BeLove and the Empathy Loop
While routinely unwinding at the end of another busy day with Six Street and family I was digesting the days news and being influenced by...
Tobin Tullis
2 min read
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Pillar Four-Levity
Think about Social Media as a cocktail party. All of the attendees are "friends", followers or people that have been invited to attend....
Tobin Tullis
2 min read
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Pillar Three-Good Service
I was a five time "WOW" pin decorated CSR (Customer Service Representative) at Blockbuster Video. I was equally proud and surprised at my...
Tobin Tullis
3 min read
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Pillar Two-FRIENDSHIP
Mark Zuckerberg is a smart man with great influence. Need proof? He singlehandedly redefined the word "Friend"! The word "friend" was one...
Tobin Tullis
2 min read
23 views
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Pillar One-TRUST
So we have touched based on the five pillars that build off of, and in turn, support #GenuineConnection. Let's review the Five Pillars:...
Tobin Tullis
2 min read
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Pedigree and Inspiration
While I was consulting with the digital agency that had hired me to help them transition from a predominant outbound marketing firm to an...
Tobin Tullis
2 min read
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The Calling-Inbound Marketing
Years ago when I was an independent marketing consultant simply trying to find my way in the world I was hired by an Outbound Marketing...
Tobin Tullis
2 min read
39 views
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