How to Build Trust on Social Media
Social media is a platform for a community of people, and they are more likely to trust those who are helpful than those who are not. Being helpful means commenting and answering questions. It also means sharing helpful content from a wide array of sources, not just your own. We pride ourselves on a 100% response rate with our clients, meaning that all messages on all platforms get a personal response within 24 hours, even if it is a "we'll get back to you as soon as we can", in our clients name
This involves engaging with people and showing your brand personality. People trust those who they know, so it’s important to show that there are humans behind your brand. It’s not a “company” that’s tweeting or posting on Facebook—it’s people that are doing it! You can achieve this with “tone”. We like to write like we talk. After all it is “social” media.
Be an Authority
People are likely to trust authorities or experts in a certain industry or on a particular topic. The quality of the content you share and produce, as well as the advice you share when joining conversations, shapes your authority. To maintain your authority, you need to keep up with the latest research and news in your industry, and frequently share your insights.
Stay on Topic
At Six Street Marketing we use a “4-3 Principal”. This means out of 7 days a week you should be posting 4 posts about your brand and product and 3 days NOT selling yourself. These other 3 days should be spent sharing relevant information from other sources and tagging them or letting people get to know you and your company culture. This is not a free pass to talk about astrophysics when you are a hamburger restaurant. You need to share information within your industry or personal things about the people in your organization.
Find Content to Share
An authority is a go-to resource for everything happening in an industry. Be that go-to resource. Share helpful articles about all of the latest news and happenings in your realm. Here are some places to find great content to share:
· RSS blog feeds: Actively follow what your partners, competitors, and others in the industry are sharing, so you can stay on top of the latest news, and share your findings.
· Hashtags and keywords: Follow keywords and hashtags that are relevant to your industry. You’ll be able to see what others are sharing that relates to those topics.
There is nothing wrong with the flavor vanilla. It is non-complex and liked by everybody! With your social media content, stay away from divisive topics. This includes politics, religion, or hot button topics that serve as a hand grenade on a social media feed. You can choose to present your other social views on your personal channels but as far as business you should present topics that don’t divide.
Never lose sight of the fact that you are on SOCIAL media! While creating user generated content everyday can seem like a daunting task you should try to get to a point that you are excited about creating your content. Use your personal accounts as a benchmark. Think about the posts that you create for you own feeds and then checking back to harvest comments, likes and engagements. That is an exciting thing that repeats every time you post. Why should it be any different for your business? Look forward to the type of engagement you might get by simply changing a word or selecting a different image. Your audience can tell from your content if you are just phoning it in.
When in true doubt you don’t have to do any of it. Honestly it is why we exist, to take the demands of social media management off your hands and we are good at what we do, however; you should find the energy to shake a few hands and meet a few new people digitally. There is a world of new people out there ready to make real connections and they happen on social media.